Lunch & Learn - DataCapable, Inc.

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Effective Use of Social Media for Utilities

UtiliSocial by DC

Come learn from Braintree Electric Light Department and software partner DataCapable how customer engagement solutions are creating better outcomes during grid events. This includes a great overview how utilities can embrace social media, digital communications, and outage/event maps to keep customers updated on outages, tree trimming, construction, and green initiatives.


In this roundtable discussion, Braintree Electric Light will detail how they've transitioned from a reactive utility to a proactive utility. The Lunch & Learn includes real demonstrations from recent grid events and how DataCapable's UtiliSocial solution has helped improve customer communications and engagement. Discussion also includes an overview how Braintree's initiatives landed them on the cover TD World, an industry trade magazine with global circulation.


Date: Tuesday, August 29th


Time: 9:00 a.m. to 12:00 p.m.
           Coffee and baked goods/breakfast items will be provided.



NEPPA Training Center
200 New Estate Road
Littleton, MA 01460



To attend this Lunch & Learn, please RSVP directly to  


Gail Cohen is the manager of support services at Braintree Electric Light Department. With more than 30 years of utility experience, she is responsible for the daily management of customer-facing personnel and associated management systems. She is directly credited with exploring and defining the value of customer web presentment as well as leveraging advanced systems and data to support customer-related issues.


Jim Ritchie is part of Braintree Electric Light Department's Marketing & Communications team and is directly involved in the digital messaging and customer engagement initiatives. In this role he aligns digital media messaging and marketing with current industry trends (Facebook, Twitter, Instagram) as well as future considerations on the tools and technologies to update and interact with customers. This includes leveraging the outage/event map as a point of engagement at Braintree Electric Light Department. 


About DataCapabeCalling a business for information is frustrating for a customer – it’s also a large cost of time and resources for operations. DataCapable’s expanding UtiliSocial platform empowers brand managers and public relations liaisons to easily interact with digital customers via the platforms they prefer. By leveraging the power of Esri’s GIS mapping software and cutting-edge Machine Learning, UtiliSocial can transform maps into a social experience that allows users of the ArcGIS Marketplace to “geo-listen” for activity about brands and events across a variety of social media channels, connect their geospatial data to Facebook, and turn data into actionable intelligence with user-friendly two-way communication.

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